The overt message was to merely duck and cover when there were warnings of danger.
The covert message was that during the war, the US was in danger, and it's important to know how to protect yourself in times of distress. This would ensure that you were safer than being completely exposed to the threat of the bomb.
I see this ad as informational because there was no hidden message. The ad is advertised so that people are aware of what danger is coming and how to be prepared if we were ever to encounter an atom bomb. This was shown in schools, and kids were taught how to "duck and cover" as well as people throughout the country. I don't see any hidden message in the ad; therefore, it's neither propaganda nor persuasion.
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