The overt message that by consuming less bread, the bread could be used for the troops at war; therefore, the consumption of less foods that were easily accessible were looked down upon so that they could be sent to the bread. The woman in the kitchen was a symbol for cooking more, rather than buying processed foods while their husbands and sons are at war.
The covert message was to be respective of the troops in war and to be faithful to the country during the war.
This is propaganda because the ad does not specifically say anything about food going to the troops. The eating less bread was specified, but not it's meaning; therefore, it had a hidden message and is then considered propaganda.
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